Customer Story - coupa cafe
"We are now able to use Workstream to better on-board, engage and train employees, reducing turnover and creating substantial cost savings."
- Camelia Coupal, Founder of Coupa Cafe
250
Employees to manage
50%
Time saved to hire
8
Retail locations
About Coupa Cafe
Upon graduating from Stanford University, Venezuelan siblings Camelia and Jean Paul Coupal founded Coupa Cafe in 2004. Focused on serving high-quality coffee and food, Coupa Cafe evolved into the meeting place for startups, entrepreneurs, and students

Headquarters: San Francisco, California

Industry: Food & Beverages
In 2017, Coupa Cafe was voted the best coffee house in Palo Alto by the Tripadvisor and is growing rapidly in the San Francisco Bay Area. In their early days, Coupa Cafe used an online Google form to manually fill up each new job application, which is a slow and inefficient process.
Another challenge was documentation, where applicant's information was not centralized for easy reference.
Business Challenge
Due to the nature of the F&B Industry, the annual turnover rate for hourly workers at Coupa Cafe is nearly 90%. With 8 retail locations to manage and up to 250 positions to staff, their current on-boarding and training methods is traditional and inefficient. Another challenge was documentation, where applicant's information was not centralized for easy reference.

Camelia and Jean Paul Coupal needed an all-in-one dashboard to manage their hiring.

After choosing Workstream, Coupa Cafe can now easily hire up to 250 positions over 8 different locations in just half the time!

As Coupa Cafe grows, Workstream grows with them, developing new features to provide a one-stop HR tool to centralize all their hiring activities.
Features Used
Streamlined HR process
Workstream simplified and improved the way Coupa Cafe managed their internal HR processes. With Workstream, Coupa Cafe was able to seamlessly create an online application that could be posted on various job portals automatically.
Tracking Analytics
Our comprehensive dashboard allowed Coupa Cafe to better track hiring performance over time, providing applicant insights and understand which job portals were most effective for them.
Automated SMS
Workstream's automated 2-way SMS communication allowed Coupa Cafe to respond and manage applicants more efficiently, hence able to capitalize and hire the right applicant faster.
"We are now able to use Workstream to better on-board, engage and train employees, reducing turnover and creating substantial cost savings."

Camelia Coupal
Founder of Coupa Cafe
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